Web Optimized Facts:
- Having Web Presence is like having a business card , is a must have. Your web site must be updated at least once a month.
- 85% of Web Searchers view the search results on the first page, we need to optimize to get higher ranking
- To best optimize your web site, you need to work on three items: Content, Keywords and links
Content
The first step in web site promotion is to identify the words people are most likely to
use in a search for your site. After identifying about 5 to 10 words, write them up as
your keywords and optimize the page using them. From now on these are the words you should
use in your Title, META description, META keywords list, throughout your page and
the ALT tags when using images.
Conclusion:
- Choose your relevant keywords.
- Write the site's content based on these keywords.
- Create a title tag using the same keywords.
- Create a meta description tag as a marketing sentence, also based on these keywords.
Links
One of the most important factors to achieve a high ranking in the search engines is
link popularity. It's not only the number of links to your web site that is important
it's also the quality of the links that are important , such as having Relevant In-bound links.
Site Promotion and URL Submission
There are four important keywords present in this link. Some search engines will boost
your ranking for keywords that are present in links to your site. It is also important
that your keywords are present in internal links, because some engines count them as well.
Examples of a good links:
To Learn More Nurtitional Drinks Monavie acai... www.monavie.com
For are weekly specials puzzels events kids party team building.... www.localelse.com/jigsawpuzzel.com
Keywords
The first step in web site promotion is to identify the words (keywords) people are most likely to
use in a search for your site. Use them in your content and Title, META description, META keywords list.
- Do not repeat them too many times.
- Mix your keywords in different combinations throughout the page and in your ALT tags
- Repeating a keyword, applicable to your services/products in different combination 3 times in each paragraph of 5 to 7 lines should be fine.
- Put your most
important keywords as close to the <BODY> tag as you can.
Hints of Kewords
Another important factor to consider is the use of misspelled words: Misspelled words
could boost your traffic because many people are likely to misspell your keywords
in a search (example: in a search for a site submission service, people could search for free
search engine submisison, sumit, subit, search egnine submission, submition, add ULR,
saerchengines, etc. and end up at this page because these words are present at the page
and among the META keywords.)
GLOSSARY
META Tag/Keywords - Information placed in the coding of a web page to indicate which keywords summarize this page of content.
META Description - The meta-description tag is a hidden HTML tag that allows some search engines to display a description of your site in search results.
TITLE - The contents of the Title tag is generally displayed by the browser at the top of the browser window. The search engines use the Title tag to provide a link to the sites which match the query made by the user. ...
ALT - The HTML tag describing an image that appears when the mouse is rolled over the image on a Web page. Helpful for people who view pages in text-only mode. Some search engines look for keywords in ALT tags.
<BODY> - The BODY tag encapsulates your document content
URL - Stands for "Uniform Resource Locator." A URL is the address of a specific Web site or file on the Internet. It cannot have spaces or certain other characters and uses forward slashes to denote different directories.
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